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Focusing on six words: Helping government do its job better

DorobekInsider: Care about what you do!

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So I’m spending a fairly lazy Saturday watching speakers from the recent Web 2.0 Expo in New York. One of the speakers at the conference was Gary Vaynerchuk — who, wonderfully, spells out his name phonetically on his Web site, so it is vay-ner-chuck. Vaynerchuck oversees the Web sites Wine Library (and, from there, I found out that there is a wine social networking site, Corkd. Ah, isn’t the world amazing!)

Anyway, as I said, Vaynerchuck spoke at the Web 2.0 Expo, and while is presentation is mostly geared to Web 2.0 folks, I think there are lessons here.

(Editor note: If you are easily offended by language, you may want to pass. While I wouldn’t say he is profane, it is not family viewing.)

I think he makes some of his observations are right on target — and can be applied to government.

* Care about what you do — This is one of my favorite messages from his presentation. After all, these days, if you don’t like what you do, do something else! Please! You won’t be happy, and, almost as important, you’ll make the people around you unhappy. Do something you love.

* Good work requires work — I had a conversation with outgoing FBI CIO Zal Azme that aired on Federal News Radio yesterday afternoon. Azme has done a fairly remarkable job turning the FBI’s IT organization around. And he was saying all the things that one is supposed to say. (Hear the full interview here. .mp3 ) But one thing is definitely true — we mostly know what we are supposed to be doing. The fact is it isn’t easy to do it. Or else everybody would be doing it. There is some magical pieces — the humanness of it all — that makes it happen. But it can’t happen without work — and sometimes hard work.

* Content, content, content — or, in the government case — mission, mission, mission — Do good work, and people will find you!

Vaynerchuck’s presentation is well worth 14 minutes.

Written by cdorobek

September 27, 2008 at 4:18 PM

Posted in Uncategorized

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